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WAF / Web Application FirewallCloudflare WAF
StrongStrongStrongStrong
4.5

VendorsWAF / Web Application FirewallCloudflare WAF

Cloudflare WAF logo

Cloudflare WAF

Cloudflare

Founded 2009·US·Public
4.5

Combined score

G2
4.5330
Gartner
4.6400

Editorial verdict

Cloudflare WAF has achieved the highest WAF rating by practitioners on PeerSpot, 9.0 out of 10, by delivering something the enterprise WAF market has historically failed to provide: genuine accessibility at every organisation size without sacrificing capability. The free tier, the transparent per-zone pricing, the 300 plus PoP global edge for minimal latency, and the sub-day deployment time make it the default evaluation starting point for any organisation that does not have an existing WAF vendor relationship. The 0.062% false positive rate in independent testing confirms that accessibility does not come at the cost of accuracy.

The Thanksgiving 2023 nation-state attack on Cloudflare's own infrastructure, contained through their own Zero Trust implementation, is worth reviewing for its lessons about identity provider dependency risk.

The verdict: Cloudflare WAF is right for organisations of any size wanting the fastest WAF deployment on a global edge with the most transparent pricing. Organisations requiring on-premises deployment or the lowest possible false positive rate should evaluate Imperva.

Last reviewed: May 2026

G2

4.5330 reviews

Gartner

4.6400 reviews
Gartner MQ: Leader (Gartner WAAP MQ 2024)

WAF / Web Application Firewall assessment

PROTECTIONStrong
OWASP Top 10 coverage
5 / 5
Bot management
5 / 5
OPERATIONSStrong
Rule management
4 / 5
Performance & latency
5 / 5
ANALYTICSStrong
Traffic & threat analytics
5 / 5
TRUST & ECOSYSTEMStrong
CDN & network quality
5 / 5

Strongest: OWASP Top 10 coverage

Watch out for: Rule management

Strengths & limitations

Strengths

Largest global network — 300+ PoPs, sub-10ms latency globally
Free tier with core WAF rules — lowest barrier to entry in category
Bot management, DDoS, and API security unified in one platform

Watch out for

Advanced bot management and rate limiting require Enterprise plan
Limited custom rule depth in lower tiers
Enterprise pricing negotiation required for large estates

Best for

Organisations of any size wanting the fastest global WAF network with a free tier for basic protection.

Not suitable for: Organisations requiring on-premises WAF deployment — Cloudflare is cloud/CDN only.

Compliance coverage

SOC 2
HIPAA
NIST CSF
PCI-DSS
CMMC
GDPR
NIS2
ISO 27001
CIS Benchmarks
Essential Eight
AU Privacy Act
DORA

Switching intelligence

Switching from

Common migration paths based on review data

  • ModSecurity
  • On-premises WAF
  • Legacy CDN WAF

Also considering

Vendors typically shortlisted alongside

Also in our database

Cloudflare also appears in:

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Quick facts

Pricing modelsubscription; free tier available
Pricing rangeFree; Pro $25/month; Business $200/month; Enterprise custom
Free trialYes
Min seatsNo minimum
Deployment time< 1 hour
Complexity1 / 5
Pricing transparency5 / 5
AU presenceYes
IRAP assessedNo
Open sourceProprietary

Deployment

ModelsSaaS, CDN
OS supportCloud-native (proxy)
CloudAWS, Azure, GCP
SupportEmail, Chat, Phone (Enterprise), Dedicated CSM
Data residencyUS, EU, Global

Company

Cloudflare

Founded 2009 · 4,000-5,000 employees · Public

HQ: US

$1.6B revenue FY2024

Certifications

SOC 2 Type II, ISO 27001, PCI-DSS, FedRAMP

Integrations

AWSAzureGCPGitHubCloudflare WorkersTerraformSIEM via LogpushPagerDuty